Last Modified: April 7th, 2014
II. What We Collect
We collect information from you in the ways described below. This information helps us personalize your online experience by determining which content, ads, and special offers you’ll find most useful while you’re browsing the Internet.
A. What you provide us
We collect the information that you provide when you use our website or our affiliated websites. This information may include your email address, name, postal address, and telephone number (“personally identifiable information” or “PII”). Collection of PII allows us to provide you with information that you have requested, plus relevant, targeted advertising to provide you with a more personalized online experience.
B. What we get from your use of our services
We collect non-personally identifiable information (“non-PII”) when you visit our website or open our emails. This non-PII includes things like as user demographics, page views, clicked hyperlinks, and other information as described in the sections below.
- Log Files, Cookies, and Web Beacons
- “Log files” are used to track and monitor traffic patterns, and provide us your information such as your IP address, general location, browser type, ISP, referring/exit pages, platform type, pages viewed, advertisements viewed, click data, and date/time stamps.
- A “cookie” is a small text file placed and stored on the hard drive of your Internet enabled device (such as computer, mobile phone, or other PDA type device) when you visit certain websites or open certain emails. Cookies allow websites to recognize your browser, and may store your user preferences and other non-PII. Cookies are used to compile data about site traffic and site interaction to better target relevant advertising to you.
- “Web beacons,” also known as “pixel tags” or “clear GIFS” are tiny graphics embedded with code and placed on certain websites or within the body of an email. Web beacons let us know the time and date an email was opened and when a link within the email was clicked, and allow tracking of your online activity. Web beacons are often used in combination with cookies.
III. How We Use Information
We use the information we collect to email you special offers for goods and services that are targeted or relevant to your interests, and to send you administrative notices and communications relevant to your use of this website and our affiliated websites.
We use non-PII to measure the effectiveness of our marketing campaigns and promotions, better target relevant advertisements to you and improve your online experience, provide marketing enhancement services to our third party partners, and report results to our third party partners.
IV. What We Share
All information provided to or collected by us may be used to support our suppression, validation and enhancement services. We may share your information, including your PII, with our third party partners solely for the purpose of contacting you ourselves. An example of this would be using a third party Email Service Provider like Constant Contact.
We may share your non-PII with third party partners who are also interested in targeting relevant advertising messages to you. This information might, in some cases, be combined with other information that our third party partner provides.
We may allow third party partners to use web beacons to collect, use, and disclose non-PII about you and your online activities, or to place or recognize cookies on your browser. The cookies may include non-PII linked to data you voluntarily have submitted to us, like your email address, in hashed, non-human readable form.
To get information about how to opt-out of cookies, please go to http://aboutads.info/choices. Please refer to your email client (e.g., Outlook, Outlook Express) for information about how to disable web beacons.
We may also disclose PII and/or non-PII if (a) required to do so by law; (b) in the event we or one of our affiliated websites or companies goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets; or (c) in the good-faith belief that such action is necessary to (i) comply with law or legal processes; (ii) protect and defend our rights or our property; or (iii) protect the personal safety of any user of this website or our affiliated websites or services.
V. Your Choices/Opt Out
Users at any time may unsubscribe to our electronic mailings by following this link. To correct, update, or request that we delete information you’ve provided, please contact us by writing to the address below. We will act on requests for removal within 10 days.
Watercooler Media LLC
PO Box 34628 #24247
Seattle, WA 98124-1628
To learn more about opting out of cookies, please go to http://aboutads.info/choices. Opting out of cookies may limit the use, features, and functionalities of some websites.
To learn more about online behavioral advertising, marketing services, and programs, visit www.aboutads.info.
To learn how to opt out of data use by third party partners who are members of the Network Advertising Initiative, go to www.networkadvertising.org.
VI. Children’s Online Privacy Protection Act
This website is not intended for children under the age of 13, and we do not knowingly collect PII on any child under the age of 13. If we become aware that we have collected information from a child under the age of 13, we will use commercially reasonable efforts to delete such information from our database.
VII. General Security Policy
We use reasonable measures to ensure the security of all information we collect and store; however, no transmission over the Internet is completely secure. We encrypt many of our services using SSL (secure sockets layer), but we cannot guarantee or warrant the security of the information you transmit to us. You acknowledge and assume this risk when communicating with us, our affiliated companies and websites, and our third party partners.
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